Friday, June 5, 2015

Einsteins’ Favorites: How Event Professionals Manage Stress, How to Handle a Social Media Crisis at Your Event & Essential Guide of How to SEO Your Website

Einsteins Favorites - Best Event Planning Articles Of The Week

This week we reveal a few practical strategies for dealing with stress and share several communication tips in case of facing a social media crisis around your event. We also take you through the main guiding lines for creating a solid optimization strategy for your website. You’ll find out about all this and much more in the following articles!

stressed-peopleHow Event Professionals Manage Stress

It’s generally accepted that tight deadlines, shrinking budgets, and difficult clients can be enormously stressful. Unfortunately, event managers have many other pressures specific to our industry, that pump a lot of adrenaline in our daily work. Have you ever wondered how event professionals manage stress? Here’s a list of those sources of stress and how to handle them.

 

crisis-planHow to Handle a Social Media Crisis at Your Event

One of the things that are extremely stressful for event professionals these days is the impact of social media when an event crisis occurs. Event managers have minutes, maybe even seconds to react because things spread incredibly fast on social channels. The event’s reputation can suffer immense damage if we don’t have a clear communication plan in place. Here’s what Social Media Examiner recommends in this situation.

facebook-eventsNew Facebook Events Features Are Under Way

A useful Facebook feature for event organizers is no doubt the one offered by Events. The Facebook team working on Events is currently preparing several improvements and developments that will make it easier for event planners to promote their events and have a better prediction of who’s coming or not. Bringing events to our News Feed, being able to see other related events once we RSVP an event or getting invitation receipt notifications are just some of the updates we’re expected to experience soon. Check out all the events features Facebook team is looking to implement!

hoover-dam-projectionHow a Product Launch Made It to the World Record Book

When we launch a super product, the launching event should always be measuring up to the greatness of the product. That was the case with Inspiration Truck, the first self-driving semi truck licensed to drive on public roads. The show pulled off at the launch was so elaborate and impressive that it earned the company a Guinness World Record. Read on to find out how the historic Hoover Dam ended up to be the chosen location and what effort it took to support the grand show.

fighter-planeHow the Best Fighter Pilots Handle Big Pressure

For those of us who wonder how event professionals manage stress, it’s always good to take a look at how people handle even more stressful jobs than those in the events industry. Being an event professional is not even close to being a fighter pilot. Carey Lohrenz is not only a pilot, she is one of the first women to fly the F-14 fighter jet. Here’s what she has to say about working through extreme pressure to get a job done.

happy-peopleHow to Brighten Up Other People’s Day

Making others happy means doing the ultimate good and can feel very much fulfilling. It is also the foundation of honest, healthy relationships around you and leading a rewarding life. There are small things we can do that will mean a lot to others. What can instantly brighten up people’s day? Spreading positivity and joy, smiling, giving a hug, or simply reaching out without a reason. Practicing this kindness with generosity and good intentions will also impact your life in a positive way. Here are some generous tips of how to bring happiness to those around you!

outside-your-comfort-zoneThe Surprising Positive Effects of Stress

Whenever we’re asked to do things we haven’t done before, stress is quite normal. Expanding our comfort zone can be an emotional roller coaster, but this can be very positive if you think about it. During growth times, stress provides us with the needed focus and energy to get the job done. We should be thinking not only about how event professionals manage stress, but how they can use it to their advantage. This awesome article is all about that.

seo-strategyEssential Guide of How to SEO Your Website

Having a website is hardly a guarantee you’ll be found by customers. In fact, you need to use specific tactics to gain better search visibility and get found. It all revolves around using the right keywords and optimizing your web pages based on them. Google ranking algorithms are difficult to fully understand and keep up with. However, one thing for sure is that regularly updated content built around specific keywords that reflect the pain points of your buyer personas really helps with a better ranking. Here is a quick guide of how to optimize your website for a higher search ranking!

pomodoro-productivity-appHow to Focus and Get More Done

This week’s favorite productivity app is Pomodoro, called like that after the famous homonymous technique. The idea of this app is to keep you completely focused on a certain activity for 25 minutes, with no distractions whatsoever, at the end of which you can enjoy 5 or 15 minutes of break. This timer-based application has a specific ticking noise in the background that also helps you to keep up the pace and stay focused on what it is you’re doing. You also have access to daily or weekly stats to measure your productivity fluctuations and act towards improving your focus and getting more done. We think it’s worth a shot, so let us know if it works for you.

anti-stress-strategies4 Practical Strategies to Avoid High Stress at Work

A lot of people feel overwhelmed at work, but few of us have specific tactics on tackling this issue. For example, one of the best practical things to do when being under pressure is just to say no to certain tasks. Another alternative is to defer some tasks to another time. Project managers at Asana developed the “Four D’s” technique that includes 4 steps to help you handle stressful times. Take a look and tell us what you think.

Do you know any other effective method of dealing with stress? How do you as an event professional manage to stay focused on your end goals? Let us know your answer in the comments section below.

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The post Einsteins’ Favorites: How Event Professionals Manage Stress, How to Handle a Social Media Crisis at Your Event & Essential Guide of How to SEO Your Website appeared first on Endless Entertainment.


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