In this week’s selection, Einsteins’ Favorites shows the importance of knowing how to organize an event for introverts, as they can make up for a significant part of your attendees. It also helps to gain a little more perspective on how technology can either make or break a presentation. We also want to raise an alarm for every time we lose sleep as sleep deprivation can be bad for your brain in the long run.
How to Design Your Events for Introverts
As an event planner, you want all your attendees to enjoy the experience that you create for them. But what if I told you that during your next event half of your audience will feel horribly awkward and alone and you wouldn’t even know about it? It happens more often than you think because many event professionals are ignoring the fact that probably half of their attendees are introverts. Introvert people feel uncomfortable in social gatherings and hate being in large groups, especially during networking sessions. But if you learn how introverts feel and think, you can design an experience that makes everybody feel comfortable and happy. Here are some tips on how to organize an event for introverts.
Why Technology Can Make or Break a Presentation
Technology makes things easy in general. This also stands true for pulling off a nice engaging presentation at your conference. In the wireless age, speakers can easily move through the audience as they are no longer tied up to a laptop. At the same time, they can make their presentations interactive with live-polling apps. But technology should be used with caution, as it doesn’t always match the audience or the speaker. Here is how to use technology at your next conference taking these critical 4 factors into consideration.
How to Perform Your Best Event Marketing
In the digital age, the event marketing benefits immensely from the evolving technology enabling both increased brand interaction and effective measurement of attendee engagement. In the event industry, and more specifically in the trade show business, effective marketing boils down to 3 pillars of success:
- involving people into the online conversation around your event;
- using targeted personalized messages based on data provided by geo-fencing technology;
- using sophisticated CRM systems that allow you to easily manage your leads.
Read more to find out specific details about how to perform your best marketing in the event industry.
How to Grow Your Google+ Audience for Your Business
Although Google+ is arguably less popular than Facebook, it may be that we underestimate its potential to promote and add value to our business. Here you can easily do all the things you do on other social networks such as creating or joining communities and starting collections to organize your posts. There’s another good reason growing your Google+ audience should be a priority. Your Google+ followers are more likely to find your Google+ posts in Google search results if the keywords they enter in the search engine match the keywords from your status update. Check out more ways in which your business can increase visibility with Google+!
Innovative Headset Proven to Change Your Mood
We all need a little energy boost in the morning or late afternoon, and we all have our moments when we need to de-stress and cool off after an agitated day or meeting. These needs are what Thync aimed for when they developed the innovative mood-altering headset, controlled via Bluetooth through a mobile app. The so-called headset attaches to your temple and works wonders through the electrical stimulation of your skin. They spent 18 months on testing the effects of this technology, and there lies more behind the placebo effect one could initially feel. Here is an interview with the founder of Thync, who explains how to use the headset and reveals the science behind the technology.
Why Sacrificing Sleep is Bad for Your Brain
Getting enough sleep is a recommendation we often hear or read about. Event professionals are more subjected to sleep deprivation as they may need to work around the clock with plenty of white night opportunities. The latest research on sleep shows how much damage we can actually make if we sacrifice sleep. It’s not only about being less efficient or a bit more cranky the next day. They talk about irreparable damage to your brain and even brain shrinkage. That should be enough reason to reconsider your attitude towards sleep. Unfortunately, studies show even more negative effects that may impact your life in the long run. Take a look at this persuasive infographic on what sleep deprivation does to your brain.
How to Back Up Your Marketing Decisions with Geo-Targeted Data
Companies are relying more and more on data to build and carry on their marketing strategies. Technology company Conductor used the online tool GeoBatch to determine the cities with the greatest concentration of their target market. Based on their findings, they organized a tour in the top 6 cities to promote their upcoming digital marketing conference. Here is how they further refined their data-driven strategy to come up with the best venues for their promotional tour.
How to Resist the Rush of Adrenaline and Stay Focused
There’s a big difference between keeping busy all the time and doing productive work. Sometimes, not being able to have a rest is not an indicator of success; it’s just the result of us being drawn into a vacuum, of time and energy alike. Too many posts to read, too many calls to make or answer, too much switching off between different activities. Multitasking comes out as one of the greatest culprits, allowing us little room for a clear train of thought and focused result-driven actions. Read more about what we should all keep away from if we want to accomplish anything we set our mind to.
How to Capture Perfect Videos While in Motion
Lily is the name of a super smart drone that can take videos and pictures of you. Without needing any external controls, the mini drone weighing a little over 1 kilo is literally following you while you’re in motion. You can enjoy your activity, and Lily will record everything during a maximum 20-minute long flight. To get her started, you only need to throw her up in the air. Check out the full technical specs of this cool invention and maybe next time you go running you’ll take Lily with you!
How to Organize an Event for Introverts
Designing events that keep both introvert and extrovert attendees happy is crucial. Choosing the right strategies and techniques to make this happen is also crucial. One strategy would be to think of all your attendees as introverts and design their experiences based on this assumption. For example, you could organize small-group discussions with people that share the same interests, choose smaller physical networking spaces or use technology and apps to build relationships before the event even starts. Check out some more practical ideas on how to organize an event for introverts.
From your experience, do you know other tips and strategies on how to organize an event for introverts? We’d be more than grateful if you shared them in the comments below.
The post Einsteins’ Favorites: How to Organize An Event for Introverts, Why Technology Can Make or Break a Presentation & Why Sacrificing Sleep is Bad for Your Brain appeared first on Endless Entertainment.
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