Friday, May 22, 2015

Einsteins’ Favorites: The Best Social Media Apps to Deliver Successful Campaigns, Why Pinterest is Becoming the New Focus in Social Media & The Best Live Streaming Apps You Should Choose From

This week Einsteins’ Favorites brings into your attention a few recently launched apps, highlights the best social media apps and management tools at the moment and reveals a great Chrome extension that attempts at making email fun.

social_media_management_toolsThe Best Social Media Apps to Deliver Successful Campaigns

Having a social media strategy is something every company should be focusing on in the digital times we are living. Managing every social media account from their own platform would be time-consuming and even overwhelming at some point. Here is where social media management tools come in handy. There are some of them that can help with scheduling the posts across platforms, other focus more on the analysis part of things looking into visits from specific media outlets and successful conversions. Others enjoy both capabilities and usually come with a greater price. Here are 7 management tools that can help with social media monitoring and maintaining an effective and consistent communication with your followers!

pinterestWhy Pinterest is Becoming the New Focus in Social Media

New research points out exciting data about Pinterest in terms of attractiveness as a marketing platform. Beyond having doubled the number of its users in the second half of last year, the most interesting fact is that a significant part of them go directly to the brands’ websites after browsing through Pinterest boards. Coming only second after Facebook in terms of number of visits sent to vendors’ website, Pinterest is definitely one of the social media apps worth watching in the coming months. Here are the most important facts and predictions about Pinterest and also why marketers should be turning their heads in its direction!

live-streaming-periscopeThe Best Live Streaming Apps You Should Choose From

Live streaming on mobile devices is within easy reach today for anyone with a smart device equipped with 3G or WiFi capabilities. It can enhance an event experience or any other experience worth telling the world about. Thanks to some incredibly smart apps, the live streaming experience has improved significantly in the last years for both the streamers and the viewers. Now there is so much sharing power, outgrowing the boundaries of the apps themselves. We wouldn’t be wrong in calling them social media apps since they create so much interaction around them. Videos can be linked to YouTube accounts or hosted on dedicated web pages, comments can stream as in a chat room making way for some potential strong connecting. Either your device is iOS or Android, there are dedicated apps that can turn live streaming into a totally fun engaging activity or can even make you look professional enough for media broadcasters to spot you! Check them out!

attendee-tracking-systemsHow to Get Interesting Event Data with Attendee-Tracking Systems

If you’re the organizer of an event, wouldn’t you like to know how attendees move inside the venue, where they stay longer or where the crowded areas are? That’s not only possible, but it’s already been done. At the largest annual conference of the German software company SAP AG, they’ve been using iBeacons and Wi-Fi heat mapping to improve the customer experience. With the help of the Eventbase app, 1,000 iBeacons and 30 Wi-Fi sensors placed around the show floor, they’ve succeeded in getting some of the most interesting event data. Take a look!

apps-for-marketers12 Powerful Apps for Highly-Effective Marketers

Doing marketing nowadays means you always need to be on top of the latest trends in communication. The way people communicate with each other is strongly impacting how conversations with brands are lead. In these digital times, apps provide a lot of support to marketers in every step of their marketing activity. Either it’s about content distribution, social management or empowering employees as brand advocates, here are some of the top performing apps marketers can use to build successful brand stories!

giphy-gmailHow to Search and Share Gifs Directly from Your Gmail

Email gets a second chance at not being such a dread to use with a new Chrome extension that allows to use Giphy (the GIFs search-and-share service) directly from your Gmail Composer. We’ve already experienced the extremely creative integration Giphy did with Slack. Now here is how you can easily add it to your Gmail and start having fun using email!

 

cross-cultural-eventsHow to Successfully Manage Cultural Differences at Your Event

For anybody that attended a large event lately, it’s clear that the meetings and events industry is becoming more and more global. Attendees from all over the world are travelling ridiculously large distances to take part in great experiences, find out the latest innovations or network with the best leaders in their area of interest. If you’re managing such an event, understanding cultural differences can have a huge impact on your event’s results, performance, and attendee satisfaction. From communication style to decision-making processes and human relationships, find out everything you need to know about how to successfully manage cultural differences at your event.

amazon-gift-cardThe Best Giveaways to Pleasantly Surprise Your Attendees

The giveaways you’ll have at your event are something worth pondering as they make a lasting impression on your attendees and eventually influence how your event will be remembered. When preparing the goody bag, it’s always wise to ask yourself if those items are useful and nice as a gift. Their choice also depends on the moment they are handed over to the attendees, at the beginning or the end of the event. Here is a practical list of giveaways to go for when organizing your next event!

meet-by-sunriseHow to Quickly Schedule One-on-One Meetings

We’ve recently heard about Meet, a useful app from Sunrise for scheduling meetings in no time. All you have to do is send your invitation to the person you’d like to meet with, together with a couple of time proposals that would best work for you. When the other person confirms the time slot that’s convenient for them, an appointment is marked in both your calendar and theirs. It’s a pretty straightforward and effective way of scheduling meetings. You can simply visit their website if you like to give it a go or learn more information about this awesome app!

savadate-event-planningSavadate, an Amazing Platform for Nonprofit Event Planners

We’ve recently found out about a great platform for event planners in the nonprofit industry called Savadate. Events can get listed on the platform for free, and everyone has access to the information there, thus helping event professionals better plan their event. They can easily find optimal dates for their event when there are no other conflicting events. They also have access to information on vendors and service providers they can work with. Check out more details about the capabilities of this platform and how it can be customized to better fit the needs of each nonprofit event planner!

Which one of these apps and platforms are you already using? If you have any suggestions or comments, please share them with us in the section below.


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The post Einsteins’ Favorites: The Best Social Media Apps to Deliver Successful Campaigns, Why Pinterest is Becoming the New Focus in Social Media & The Best Live Streaming Apps You Should Choose From appeared first on Endless Entertainment.


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